The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
October 12th 2022
the drum: jo brand and rod stewart among famous faces reminding us menopause is no joke
A whole host of celebs lend a ‘comedic’ touch to the Menopause Mandate campaign.
September 15th 2022
dark horses at the creative circle awards
We were thrilled to walk away with 4 Gold, 5 Silver and 1 Bronze for our work for Shelter and Vanarama National League
September 1st 2022
taking back control in women's sport
Melissa Robertson on how female athletes been judged, exposed and humiliated by the media
August 2nd 2022