The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
August 2nd 2022
the drum: why england's win ripped up our rule book on women's sport
Mark Lloyd Speaks to The Drum
July 28th 2022
the drum: just eat campaign
Encourages women to keep playing football after Euro 2022 ends
July 11th 2022
city am: women’s euro 2022 ads
Which campaigns are the best… and worst?
June 29th 2022