The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
June 14th 2022
the drum: nissan possibilites project
Amputee athletes share how charities helped them get back on track in Nissan ads
May 31st 2022
the drum: just eat takeaway.com's giant doorbell
Just Eat Takeaway.com’s doorbell giveaway caters to ticketless Champions League fans
May 17th 2022
creative moment: humanity and humour created from great insight
Creative Directors Cut: Why the new Tena ad is a triumph for menopausal women everywhere
May 11th 2022