The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
May 5th 2022
creative brief: how to advertise to female runners
Dark Horses’ Catrin Kite on how brands can support safe and sensible running habits
April 28th 2022
lbb: be more pep
Manchester City manager Pep Guardiola stars in Nissan spot from Dark Horses
March 9th 2022