The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
February 25th 2022
marketing society: men need to help end the menopause taboo
CSO Matt Readman in The Marketing Society
February 18th 2022
creative review: football acknowledging the problem of violence against women
Dark Horses Tia Sackett and James Tadros consider how can the sporting sector tackle the ongoing problem surrounding the treatment of women
February 17th 2022
shots fired... with melissa robertson
In a new feature shots' Culture Editor, Amy Kean, lights a fire under some of advertising's great and good to find out what really gets them angry.
February 15th 2022