The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
February 14th 2022
city am: super-bowl ads, which show piece commercials were the best?
Dark Horses' ECD Steve Howell speaks City AM
January 11th 2022
the drum: the ‘novax’ djokovic racket
Matt Readman explains why it won't help persuade vaccine skeptics
January 6th 2022
lbb: declan rice helps fan complete panini sticker album
Dark Horses teams up with Pete Banks and Kode to drive excitement for the new collection by targeting football-mad kids across the UK
December 21st 2021