The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
November 21st 2021
lbb: new work for manual
Comically Absurd Scenarios Show How Men Put off Health Issues for Company Manual
September 13th 2021
the drum: let's not make the same mistakes as with past prodigies
Matt Readman discusses Emma Raducanu's recent success and how brands should listen to and understand her
August 20th 2021
lbb: wrexham's hollywood-style sign stunt
DARK HORSES WELCOMES RYAN REYNOLDS AND ROB MCELHENNY TO WREXHAM WITH HOLLYWOOD-STYLE SIGN STUNT
July 29th 2021