The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
July 26th 2021
sport industry: despite the gloom, don't bet against tokyo 2020
Matt Readman in Sport Industry on the fate of the Olympic Games
July 1st 2021
the drum: let's talk about guilt, baby
An agency CEO's advice for coping with self-criticism
June 30th 2021
marketing society: marketing starter for ten
CEO of Dark Horses Melissa Robertson on Euro 2020 and the changing face of sports sponsorship
June 17th 2021