The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
June 9th 2021
creative review: is gambling advertising bad for us?
As the relationship between gambling and advertising comes under growing scrutiny, particularly in football, Creative Review talked to figures across the ad industry about whether regulations are working hard enough to protect consumers
May 26th 2021
campaign: it's out with the old brands, in with the new at ueffa euro 2020
The new sponsorship line-up for next month’s European Championships shows how much has changed in five years in the world of brands.
May 25th 2021
adage: tiktok videos meet soccer in platform's euro 2020 campaign
Spot by Dark Horses and Daniel Kaufman builds on TikTok's connection with the sport
April 20th 2021