The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
March 9th 2021
the drum: the rise of fitness as service brands
From Peloton to Apple Fitness+, the rise of at-home workouts has paved the way for brands offering ‘fitness as a service’ to build cult followings and lift revenues in the process
March 8th 2021
lbb: vanarama lease of life
Vanarama encourages customers to find a New Lease of Life for our latest campaign
February 23rd 2021
lbb: no more empty chairs
Football Beyond Borders calls for No More Empty Chairs to tackle school exclusions
February 18th 2021