News
CAMPAIGN: IT'S OUT WITH THE OLD BRANDS, IN WITH THE NEW AT UEFFA EURO 2020
May 26th 2021
The new sponsorship line-up for next month’s European Championships shows how much has changed in five years in the world of brands.
ADAGE: TIKTOK VIDEOS MEET SOCCER IN PLATFORM'S EURO 2020 CAMPAIGN
May 25th 2021
Spot by Dark Horses and Daniel Kaufman builds on TikTok's connection with the sport
LBB: JUSTEATTAKEAWAY.COM'S MAGIC KNEE SLIDE
April 20th 2021
Just Eat Takeway.com’s Magic Knee Slide Delivers Joy in UEFA EURO 2020 Ticket Giveaway Campaign
THE DRUM: HOW TO YOU SOLVE A PROBLEM LIKE... THE GENDER PAY GAP?
April 7th 2021
The Drum asked marketers what practical things they are doing to help close the gap at their organisations.
THE BOOK OF MAN: WHY WE SHOULD GO AHEAD WITH THE OLYMPICS
April 6th 2021
It would be crazy to go ahead with the 2021 Olympics. And that’s exactly why we should.
CAMPAIGN: WHAT I'VE LEARNED ABOUT LIVING THROUGH MENOPAUSE
March 26th 2021
Dark Horses' chief executive Melissa Robertson wants adland to have an open conversation about the menopause and the effect it can have on women.
SPORT INDUSTRY: HOW FOOTBALL SHIRT SPONSORSHIP CAN BE THE MAKING OF THE NEXT GENERATION OF BRANDS
March 24th 2021
As football betting sponsorships come under the microscope, Mark Lloyd, Strategist, Dark Horses, looks at why a host of other brands should spot an opportunity in football partnerships.
THE DRUM: THE RISE OF FITNESS AS SERVICE BRANDS
March 9th 2021
From Peloton to Apple Fitness+, the rise of at-home workouts has paved the way for brands offering ‘fitness as a service’ to build cult followings and lift revenues in the process
LBB: VANARAMA LEASE OF LIFE
March 8th 2021
Vanarama encourages customers to find a New Lease of Life for our latest campaign