News
January 26th 2023
campaign: i'm furious the government rejected menopause law changes
The UK government has partly rejected proposals to change UK legislation to protect the rights of women experiencing menopause, on the grounds the move would discriminate against men. It's a big kick in the teeth.
January 10th 2023
sport industry: declan rice heads up panini stickers launch
To mark the launch of the official Premier League 2023 sticker collection, London-based sports marketing agency Dark Horses has created a TV and digital campaign for Panini starring West Ham captain and England midfielder, Declan Rice.
December 9th 2022
the drum: are qatar the worst sportswashers of all time?
If anyone hadn’t heard of Qatar’s human rights abuses before the World Cup, then they certainly have now, writes Mark Lloyd. So, has sportswashing become a waste of money?
December 6th 2022
the drum: why dark horses and vanarama national league turned to hollywood to bring back fans
Dark Horses and Vanarama National League won at The Drum Awards for Out of Home 2022 in the Small Budget for its Once Upon a Time in Wrexham. Here, we find out more about what went into this top-scoring campaign.
December 5th 2022
david reviews: 'from race track to road'
You may not be able to drive a Formula E car to the shops anytime soon, but Nissan have come up with an artful compromise.
November 14th 2022
bite: the fallacy of anti-sponsorship
Matt Readman, Chief Strategy Officer at Dark Horses on why Brewdog lacks emotional intelligence and the challenge of a catastrophically managed World Cup.
October 31st 2022
lbb: why the lack of menopause education and support is ‘beyond a joke’
Dark Horses’ creatives Hannah Rendell and Lara Hallam talk about how their star-studded World Menopause Day campaign found the right tone
October 18th 2022
bite: why we need to break the silence surrounding menopause
Melissa Robertson speaks to BITE
October 12th 2022