News
May 15th 2023
campaign: when it comes to marketing the women's world cup, do we have to be so serious?
Can't we just play?
May 5th 2023
bite: on and off the pitch, this summer’s women’s world cup will be the most competitive yet
Eve De Haan, Creative at Dark Horses shares predictions for this years Women’s World Cup and the impact it is going to have on football
April 21st 2023
the drum: ageist brands must learn commitment to athletes is a marathon, not a sprint
As the London Marathon approaches, Dark Horses new business chief – and keen runner – Cat Tyler explores how brands can fix an ageist approach to sports marketing.
April 4th 2023
adland.tv: ascot unveils “the ascot you” in a campaign by dark horses
Ascot Racecourse has launched its new campaign with a focus on the transformative feeling that attending one of their year-round events can have.
March 15th 2023
little black book: if all else fails, send in the jocks
Matt Readman, CSO at Dark Horses, on the long-debated argument whether politics has a place within sports
March 8th 2023
creative moment: is sexism the forgotten little sister in sports advertising?
Ethics in football have never been as prominent in public discourse.
March 2nd 2023
the drum: the drive to survive effect: you need more than just a great documentary to save a sport
The Drive to Survive formula has been heralded as the magic bullet to bring in new fans to any sport. But Ausura Eccleston, strategist at Dark Horses says you need more than a doc to save a sport.
February 12th 2023
city am: super bowl ad review 2023
T-Mobile, Squarespace, Popcorner, Workday, Paramount Plus – read who we think did it best and then watch them for yourself
February 5th 2023