NISSAN

DEPARTMENT OF FUTURES

Nissan is racing in Formula E to accelerate the development of its electric vehicles. There’s no denying that electrification is the future and the Formula E programme helps people see Nissan as an exciting and innovative brand that is also a leader within the category.

However, Nissan is facing a key challenge. Young people are falling out of love with driving. The brief for this campaign was all about bringing back the excitement of driving, focussing on the next generation, and positioning Nissan at the forefront of an electric future.

Department of Futures sees a group of committed young people take charge over Nissan Formula E Team. Their job is to check in on the team’s progress towards its electrification ambitions. By putting young people in the driving seat of the team’s progress, Nissan shows that it is committed to the future of electrification and is already listening to the next generation of drivers.

The campaign lives predominantly across social media with a series of hero films and campaign imagery supported by a suite of additional social content.