News
THE DRUM: LET'S NOT MAKE THE SAME MISTAKES AS WITH PAST PRODIGIES
September 13th 2021
Matt Readman discusses Emma Raducanu's recent success and how brands should listen to and understand her
LBB: WREXHAM'S HOLLYWOOD-STYLE SIGN STUNT
August 20th 2021
DARK HORSES WELCOMES RYAN REYNOLDS AND ROB MCELHENNY TO WREXHAM WITH HOLLYWOOD-STYLE SIGN STUNT
CAMPAIGN: DARK HORSES RELEASES OPEN SOURCE MENOPAUSE POLICY
July 29th 2021
Dark Horses CEO Melissa Robertson writes policy after huge response to her recent article in Campaign.
SPORT INDUSTRY: DESPITE THE GLOOM, DON'T BET AGAINST TOKYO 2020
July 26th 2021
Matt Readman in Sport Industry on the fate of the Olympic Games
THE DRUM: LET'S TALK ABOUT GUILT, BABY
July 1st 2021
An agency CEO's advice for coping with self-criticism
MARKETING SOCIETY: MARKETING STARTER FOR TEN
June 30th 2021
CEO of Dark Horses Melissa Robertson on Euro 2020 and the changing face of sports sponsorship
LBB: CELEBRATING FOOTBALL FANDOM WITH TIKTOK
June 17th 2021
Dark Horses creatives Adam Burns and Paco Lopez take us behind the scenes on their latest campaign
CREATIVE REVIEW: IS GAMBLING ADVERTISING BAD FOR US?
June 9th 2021
As the relationship between gambling and advertising comes under growing scrutiny, particularly in football, Creative Review talked to figures across the ad industry about whether regulations are working hard enough to protect consumers
CAMPAIGN: IT'S OUT WITH THE OLD BRANDS, IN WITH THE NEW AT UEFFA EURO 2020
May 26th 2021
The new sponsorship line-up for next month’s European Championships shows how much has changed in five years in the world of brands.